The Heartland Group
is a company established by a group of Nelson orchardists
who, in 1993, sought to improve their respective businesses by facilitating the free exchange of
information and on orchard management practices. This
innovative approach
has led to developments in packing, cool-storage, controlled atmosphere facilities, logistics,
marketing and new variety development.
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Timeline
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1994
Supply group for local market. Branded G8.
1995 - 1996
Local market. Supply Group contract the use of ENZA brand. 1996 Yummy South established with a
franchise agreement from Johnny Appleseed Holdings for New Zealand marketing.
1997-1999
Transition to key suppliers through Turners & Growers to Foodstuffs.
2000
First year with planned programme from key suppliers to Foodstuffs.
2001-2002
Yummy NZ formed with Johnny Appleseed for export marketing.
2002
Heartland Group formed incorporating Yummy South Ltd and Heartland Fruit NZ Ltd (export marketing
company). All export fruit now marketed by Heartland Fruit NZ Ltd, under the Luv'ya
brand.
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